How Much Does a Corporate Video Cost? Well… How Much Do You Want to Spend?
- Evan Zell
- Feb 14
- 2 min read
Updated: Mar 31
It’s one of the most common questions we get:“How much does a corporate video cost?”
And the honest answer is:It costs as much as you want to spend.
That might sound like a cop-out, but it’s the truth. Video production is completely scalable. The cost depends on what you’re trying to achieve, how it needs to look, where it will be seen, and how much production value it really needs.
Why the Price Varies So Much.
The price of a corporate video can range from a few hundred dollars to tens of thousands, depending on several factors:
📌 Here’s what influences the cost:
Cost Factor | Low-End Projects | High-End Productions |
Crew size | Solo videographer | Full crew: DoP, camera ops, soundie, gaffer, etc. |
Equipment | DSLR or mirrorless camera | Cinema cameras, pro lighting, drones, autocue |
Locations | One simple location | Multiple locations, permits, logistics |
Talent | Staff or internal speakers | Professional presenters, actors, or voiceovers |
Script & Creative | Client-provided or minimal | Scriptwriting, storyboarding, full creative direction |
Post-production | Basic editing | Motion graphics, colour grading, sound mix, VFX |
Delivery | Social media or internal use | Broadcast TV, online ads, cinematic screenings |
It’s not just about the camera. It’s about the entire process—planning, production, people, time, equipment, editing, and delivery. The more moving parts you add, the more investment is required.
Example Budget Ranges
Here’s a rough guide based on the types of videos we regularly produce:
Project Type | Estimated Budget Range (AUD) |
Quick corporate message / internal comms | $650 – $1,200 |
Staff profile video / testimonials | $1,200 – $2,500 |
Small business promo / landing page video | $2,500 – $5,000 |
Corporate event highlights | $3,000 – $7,000 |
CEO keynote video / leadership messaging | $4,000 – $8,000 |
Brand video with high-end production value | $8,000 – $20,000+ |
National TVC / cinematic commercial | $25,000 – $50,000+ |
Scalable Production with Reel Impact Media
At Reel Impact Media, we’re experienced in producing both lean, budget-friendly content and full-scale, high-end productions.
We understand that not every business has the same needs or resources—and that’s perfectly okay.
Whether you need:
A quick video filmed in your office with minimal setup,
Or a cinematic campaign shot across multiple locations with broadcast-quality gear,
We scale the production around your budget.
Our experience across a wide range of industries and production types means we can quickly identify:
Where to maximise impact,
Where to trim costs,
And how to get the most value out of your investment.
We don’t just shoot. We guide, problem-solve, and adapt—which makes the process easier, more efficient, and better aligned to your goals.
You Set the Value
So, if you’re wondering “How much should I spend on a corporate video?”Think about the value of the video to your business.
Will it help attract clients?
Explain your services clearly?
Elevate your brand?
Save time by replacing repeated presentations or training?
Whatever the goal, we’ll help you hit it—without blowing your budget.
🎬 Whether you’re spending $1,000 or $30,000, Reel Impact Media has the experience and flexibility to deliver something that works—and looks great doing it.
Ready to create something great—whatever your budget?
Get in touch at reelimpactmedia.com.au and let’s make it happen.
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