How Much Does a Corporate Video Cost? Well… How Much Do You Want to Spend?

Evan Zell
Feb 14
2 min read

Updated: Mar 31

It’s one of the most common questions we get:“How much does a corporate video cost?”

And the honest answer is:It costs as much as you want to spend.

That might sound like a cop-out, but it’s the truth. Video production is completely scalable. The cost depends on what you’re trying to achieve, how it needs to look, where it will be seen, and how much production value it really needs.

Why the Price Varies So Much.

The price of a corporate video can range from a few hundred dollars to tens of thousands, depending on several factors:

📌 Here’s what influences the cost:

Cost Factor	Low-End Projects	High-End Productions
Crew size	Solo videographer	Full crew: DoP, camera ops, soundie, gaffer, etc.
Equipment	DSLR or mirrorless camera	Cinema cameras, pro lighting, drones, autocue
Locations	One simple location	Multiple locations, permits, logistics
Talent	Staff or internal speakers	Professional presenters, actors, or voiceovers
Script & Creative	Client-provided or minimal	Scriptwriting, storyboarding, full creative direction
Post-production	Basic editing	Motion graphics, colour grading, sound mix, VFX
Delivery	Social media or internal use	Broadcast TV, online ads, cinematic screenings

It’s not just about the camera. It’s about the entire process—planning, production, people, time, equipment, editing, and delivery. The more moving parts you add, the more investment is required.

Example Budget Ranges

Here’s a rough guide based on the types of videos we regularly produce:

Project Type	Estimated Budget Range (AUD)
Quick corporate message / internal comms	$650 – $1,200
Staff profile video / testimonials	$1,200 – $2,500
Small business promo / landing page video	$2,500 – $5,000
Corporate event highlights	$3,000 – $7,000
CEO keynote video / leadership messaging	$4,000 – $8,000
Brand video with high-end production value	$8,000 – $20,000+
National TVC / cinematic commercial	$25,000 – $50,000+

Scalable Production with Reel Impact Media

At Reel Impact Media, we’re experienced in producing both lean, budget-friendly content and full-scale, high-end productions.

We understand that not every business has the same needs or resources—and that’s perfectly okay.

Whether you need:

A quick video filmed in your office with minimal setup,
Or a cinematic campaign shot across multiple locations with broadcast-quality gear,

We scale the production around your budget.

Our experience across a wide range of industries and production types means we can quickly identify:

Where to maximise impact,
Where to trim costs,
And how to get the most value out of your investment.

We don’t just shoot. We guide, problem-solve, and adapt—which makes the process easier, more efficient, and better aligned to your goals.

You Set the Value

So, if you’re wondering “How much should I spend on a corporate video?”Think about the value of the video to your business.

Will it help attract clients?
Explain your services clearly?
Elevate your brand?
Save time by replacing repeated presentations or training?

Whatever the goal, we’ll help you hit it—without blowing your budget.

🎬 Whether you’re spending $1,000 or $30,000, Reel Impact Media has the experience and flexibility to deliver something that works—and looks great doing it.