Corporate Video Ep3. How Corporate Videos Can Improve Employee Engagement & Internal Communications

Why Corporate Videos Are Essential for Employee Engagement

Effective internal communication is key to a productive and engaged workforce.

Traditional emails and lengthy documents often go unread, but corporate videos offer a dynamic, engaging way to share information, inspire teams, and enhance workplace culture.

From CEO updates and onboarding videos to company culture highlights and internal training content, corporate videos help businesses connect with employees in a meaningful way—boosting morale, retention, and overall productivity.

At Reel Impact Media, we specialise in high-quality corporate videos that help businesses streamline internal communication, engage employees, and create a more connected workforce.

📌 In this guide, we’ll cover:

✅ Why video is the most effective tool for internal communication

✅ The different types of corporate videos for employee engagement

✅ How video improves company culture & training

✅ Best practices for using internal videos successfully

1️⃣ Why Video Is the Most Effective Tool for Internal Communication

In today’s fast-paced workplace, employees are often overwhelmed with emails, text-heavy policies, and long presentations. Corporate video simplifies complex information, increases retention, and makes communication more engaging.

📌 The Benefits of Corporate Videos for Employee Engagement:

✔️ More Engaging Than Text – Employees are 75% more likely to watch a video than read an email.

✔️ Increases Information Retention – People retain 95% of a message when watching a video vs. 10% when reading text.

✔️ Boosts Productivity – Video communication saves time by delivering key messages quickly and effectively.

✔️ Strengthens Company Culture – Helps align employees with business values and goals.

✔️ Improves Training & Development – Video-based learning is faster and more effective than written materials.

💡 Example: A company replaces its 10-page onboarding manual with an interactive onboarding video, reducing new hire training time by 40%.

2️⃣ The Different Types of Corporate Videos for Employee Engagement

Corporate video isn’t just for external marketing—internal videos play a critical role in keeping employees informed, motivated, and aligned with company goals.

📌 The Most Effective Types of Internal Corporate Videos:

📌 1. CEO & Leadership Update Videos (Keeping Teams Aligned & Inspired)

✔️ A direct, personal way for leadership to communicate company updates.✔️ Builds trust, transparency, and engagement within the workforce.✔️ Ideal for quarterly updates, major announcements, or company vision sharing.

💡 Example: A CEO sends a short monthly video update instead of an email, leading to higher employee engagement and alignment.

📌 2. Employee Onboarding & Training Videos (Educate & Engage New Hires Efficiently)

✔️ Standardises onboarding processes for consistency and efficiency.

✔️ Helps new employees understand company culture, policies, and expectations quickly.

✔️ Ideal for HR teams, compliance training, and technical skills development.

💡 Example: A retail company creates a training video series for new hires, reducing onboarding time and improving retention rates.

📌 3. Company Culture & Employee Spotlight Videos (Showcasing Workplace Values & Community)

✔️ Highlights team achievements, employee success stories, and workplace initiatives.

✔️ Strengthens company culture by fostering a sense of belonging and appreciation.

✔️ Ideal for social media, intranet, and internal events.

💡 Example: A tech company produces a “Day in the Life” video series featuring employees from different departments, improving internal team connections.

📌 4. Internal Training & Compliance Videos (Simplifying Complex Information for Employees)

✔️ Makes HR policies, compliance training, and safety protocols easier to understand.✔️ Ideal for workplace safety, IT security, and compliance education.

💡 Example: A construction company creates safety training videos, reducing workplace incidents and improving compliance.

📌 5. Event Recap & Internal Recognition Videos (Boosting Morale & Employee Engagement)

✔️ Captures company events, team-building activities, and award ceremonies.✔️ Recognises employee contributions and reinforces positive workplace culture.

💡 Example: A corporate retreat produces a recap video showcasing team-building activities, boosting employee morale.

3️⃣ How Video Improves Company Culture & Training

A strong company culture leads to higher employee satisfaction, productivity, and retention. Video helps reinforce company values, celebrate achievements, and keep employees engaged.

📌 How Internal Videos Strengthen Workplace Culture:

✔️ Builds Connection & Transparency – Employees feel more engaged when leadership communicates directly through video.

✔️ Encourages Peer Recognition – Employee spotlight videos celebrate contributions and achievements.

✔️ Simplifies Learning – Training videos help employees grasp information quickly & retain knowledge.

✔️ Unites Remote & Hybrid Teams – Video creates a consistent experience for all employees, no matter where they’re based.

💡 Example: A hybrid workforce uses weekly video updates from leadership, improving employee satisfaction and communication.

4️⃣ Best Practices for Using Internal Videos Successfully

📌 How to Ensure Your Internal Videos Are Effective:

✔️ Keep Videos Short & Engaging – Employees are more likely to watch videos under 3 minutes.

✔️ Use Professional Production Quality – Clear audio, crisp visuals, and engaging storytelling matter.

✔️ Add Captions & Graphics – Make videos accessible to all employees.

✔️ Encourage Interaction – Use surveys, quizzes, or comment sections to increase engagement.

✔️ Distribute Effectively – Host on company intranet, internal emails, or workplace platforms like Slack & Microsoft Teams.

💡 Example: A finance company creates monthly internal video newsletters, increasing employee engagement by 60%.

5️⃣ Work with a Professional Video Production Team for Internal Communications

At Reel Impact Media, we specialise in corporate video production that enhances employee engagement, streamlines training, and improves internal communication.

🎥 Why Choose Us?

✅ Professional employee training & HR video production – High-quality internal communication videos.

✅ Engaging workplace culture videos – Strengthening team morale & company values.

✅ Custom CEO updates & leadership videos – Personalised messaging for employees.

✅ Compliance & safety training videos – Making policies easy to understand.

✅ Multi-platform video formatting – Ready for internal portals, emails, and workplace apps.

✅ Filming across Sydney, Orange & Australia.

🚀 Want to improve employee engagement with professional internal videos? Contact Reel Impact Media for expert corporate video production & internal communication solutions.